/neeko_d_studio
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Mason Fowler
Client
Mason Fowler
Timeline
2024-Present
Date
Elite competitor. No visual identity.
UFC Jiu-Jitsu Champion Mason Fowler had the accolades — but no logo, no system, and no guidelines. Merch, podcast, and community were all running without a cohesive look. The brand presence didn't match the competition level.
The Approach
Designed to give him something to own, scale across products and platforms, and speak directly to the BJJ community.
The System
Belt-inspired logo and visual identity system, brand guidelines, apparel and merch, podcast cover art, and community platform branding — built to perform at seminars, on the podcast, across the community platform, and on every piece of gear.
Design
Branding
Strategy
Product Development
Illustration
/More projects.
Project name
Description
Helped 30+ businesses
Brand & Visual Identities
