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Caio Terra Association
Brand Identity, Product Development, & Creative Direction
Caio Terra Association
Timeline
2018-2025
Date
World-class association. No shared identity.
A 2x World Champion and first IBJJF Pro League Champion built an association with nearly 50 affiliates worldwide — but no consistent visual language, colorway, or system. The brand didn't reflect the level of what was being built on the mat.
The Approach
Built to reflect the precision of the sport, scale across locations and touchpoints, and give the San Jose headquarters and its affiliates one consistent visual language to use.
The System
Association logo and sub-mark system, affiliate gym marks, apparel and rashguards, environmental signage, and marketing collateral — designed to live on the mat, on the wall, on the body, and online.
Design
Marketing
Branding
Product Development
/More projects.
Project name
Description
Helped 30+ businesses
Brand & Visual Identities
