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Isla Jiu Jitsu
Brand Identity & Visual Identity
Isla Jiu Jitsu
Timeline
4 weeks
Date
Brand Identity & Design Built for the island. Planted in Seattle. A gym launch rooted in culture, community, and hospitality.
Isla Jiu-Jitsu Academy Scope: Identity, Logo System, Brand Guidelines, Applications Role: Creative Direction, Brand Design Location: Federal Way, WA
The Brief
The owner was relaunching under a new name and direction — and needed a mark that honored Guamanian roots, felt like home, and communicated community over competition without having to explain itself.
The Approach
Three symbols. One mark. All Guam. Primary logo and wordmark, icon mark, badge lockup, and shield variant — built around the Guafak mat, the latte hut, and the hidden Macatangay family name. Designed to live on apparel, rashguards, social, web, and gear.
Design
Marketing
Branding
visual-identity
Strategy
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Description
4.9 / 5
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